The Obama administration has launched the Health Insurance Marketplace to prepare Americans for open enrollment and sign up for private health insurance. On the updated HealthCare.Gov website, consumers can put in information about their health coverage needs and get information on the choices available. A consumer call center is also available to help consumers understand the choices so that they can choose what best suits their needs. The site is available now. Open enrollment in the new Health Insurance Marketplace will not begin until October 1, 2013.